आज भोलि चलचित्र होस् या टिभी सिरियल या सर्ट मोभी ब्यापक रुपमा नाङ्गो र यौनको बारेमा खुलेर भिडियो खिच्ने र क्यामेराको अघि नायक नायिका ले कपडा खोल्ने चलन बढेको छ | भिडियो सहित

MUMBAI: With an aim to shake up the Marathi general entertainment space and completely overhaul its prime time programming, DD Sahyadri is ready to go out all guns blazing with as many as 10 new show launches in November. Of these, nine programmes are in the fiction space, with one in the non-fiction.

Facing stiff competition in the Marathi regional space from private channels like Colors Marathi, Star Pravah, Zee Marathi and Saam TV, the public broadcaster has upped its budget for programming and aims to press the accelerator on revenues and push up its profit margin by 2017.

DD additional director general Mukesh Sharma says, “The first 13 weeks of ratings saw us falling behind the other regional Marathi channels, and it’s high time we up our game and compete with them. They are already way ahead of us when it comes to ratings and viewership, and a revamped prime time slot was the need of the hour if we want to bridge that gap. Since Prasar Bharati has allowed us to spend this much for quality content, we are expecting a lot from the success of these shows.”

The ten shows include Pashanpati, Maati Kokanchi Naati Janmachi, Vachanbaddha, Sangharsh Milanacha, Bantya Televison, Goshta Umaltya Manachi, Anakalniya, Chitrakathi and Sushilecha Dev in the fiction space and Doosri Bajoo in the non-fiction space.

Speaking to Indiantelevision.com on what these new launches mean for the Marathi television ecosystem from an advertiser’s perspective, a veteran industry analyst opines, “I hope they get a sizeable chunk of the viewership and shake up the ecosystem, as the Marathi regional television space is in need of just that.”

“Marathi regional television space being one of the most expensive to buy for advertising, DD Sahyadri’s presence helps to moderate that cost to a decent level. So far BARC data does not count the non-C&S (Cable & Satellite) viewers that DD Sahyadri largely caters to. If they somehow grab eyeballs and grow their C&S viewership base, which in turn helps their ratings, then I see advertisers inclining towards DD Sahyadri,” he shares.

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